Numbers never lie, but they do tell a story. What story do they tell about direct mail? Even in today’s digital world, direct mail is still one of the best ways to bring in new customers and keep existing ones coming back.
Just a few years ago, many predicted that online marketing would completely replace traditional marketing methods. Our latest infographic, Direct Mail by the Numbers proves that direct mail is still widely used, well received, very effective and generates an impressive ROI.
Not convinced? Consider this: According to the Direct Mail Association, direct mail and pay-per-click advertising cost about the same and direct mail has an average response rate of between 2 and 6 percent, depending on factors like color, targeting and personalization. Email response rates pale in comparison at only 0.12 percent.
Need more? Check out our infographic for 15 statistics that prove the direct mail story has a very happy ending for your bottom line.