2014 Postal Rate Increases Explained

Postal rate increasesThe price of a first class stamp is not the only thing slated to go up this month. For most of Allegiant Marketing Group’s clients, however, the more important news is the increase in standard mail and first class bulk mail pricing.

We’ve provided the following table for your benefit:

 Standard Mail – (3.3 oz. or less) Current Effective 01/26/14 Net Change
Standard Mail   Letter — 5-Digit Automation -– SCF Entry $0.204 $0.217  + .013
Standard Mail® Letter — 3-Digit Automation -– SCF Entry $0.223 $0.235  + .012
Standard MailLetter — AADC  – SCF Entry $0.223 $0.235  + .012
Flats – 5 Digit Automation – SCF Entry $0.319 $0.342  + .023
Flats – 3 Digit Automation – SCF Entry $0.412 $0.428  + .016
Flats  — ADC  – SCF Entry $0.458 $0.480  + .022
ECR Saturation Letter – SCF Entry $0.146 $0.153  + .007
ECR Saturation Flats – SCF Entry $0.158 $0.166  + .008
ECR Saturation Flats – DDU Entry $0.149 $0.156  + .007
 Standard NON-PROFIT Mail – (3.3 oz or less)
Standard Mail®  Letter — 5-Digit Automation – SCF Entry $0.092 $0.099  + .007
Standard Mail®  Letter — 3-Digit Automation – SCF Entry $0.111 $0.117  +  .006
Standard Mail®  Letter — AADC  – SCF Entry $0.111 $0.117  +  .006
Flats – 5 Digit  – SCF Entry $0.173 $0.193  +  .020
Flats – 3 Digit  – SCF Entry $0.263 $0.279  + .016
Flats – ADC  – SCF Entry $0.309 $0.331  + .022
ECR Saturation Letter – SCF Entry $0.072 $0. 076  + .004
ECR Saturation Flats  – SCF Entry $0.083 $0.087  + .004
ECR Saturation Flats  – DDU Entry $0.074 $0.077  + .003
 First Class Bulk
Mixed AADC Automation Letters – 2 oz. or less $0.405 $0.435  + .030
AADC Automation Letters – 2 oz. or less $0.384 $0.406  + .022
3-Digit Automation Letters – 2 oz. or less $0.384 $0.406  + .022
5- Digit Automation Letters – 2 oz. or less $0.360 $0.381  + .021
Mixed AADC Automation Postcard $0.258 $0.278  + .020
AADC Automation Postcard $0.246 $0.265  + .019
3 Digit Automation Postcard $0.246 $0.265  + .019
5 Digit Automation Postcard $0.234 $0.251  + .017

 

There are ways, however, to reduce direct mail costs without sacrificing quality.   This starts with working with a direct mail partner like Allegiant Marketing Group who is willing to work with you to make sure you understand the final “out the door” cost and where cost cutting measures make sense vs. where they should be avoided.

We can also show you tips and tricks like how to design self-mailers strategically to take advantage of letter rate postage,  how to maximize entry rate discounts, and much more.

Want to learn more?  Get in touch today by filling out the form on the right, or calling us at
800-648-3107 ext. 225.

Eric Weisgarber

Eric Weisgarber is the founder and President of Allegiant Marketing Group, Inc. His calling is helping business professionals grow their gross profits, net profits, and cash-flow through through marketing services, systems implementation and consulting. His business calling is aligned with his life\’s purpose – developing people and serving the community through discipleship.

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