Increase Response Rates with 4 Steps

Response Rate ROI Direct Mail

Blog – 4 Rules for High Response

The average American sees between 3,000 and 5,000 advertisements per day. What differentiates your marketing campaign from the thousands campaigns that your prospect will see in a day? What gets prospects to stop, read your marketing message, and respond to your call-to-action?

Don’t you want to see an increased response rate to your direct mail and email marketing campaigns?

One of the best ways to get more people to respond positively to your marketing messaging is to implement Chet Holmes’ 4 Rules for Creating a High Response.

In order for your marketing piece to work at all, it must first stop your prospect long enough for them to get a look at your message. By piquing the interest of a prospect with unique images that attract more than just a passing glance, more people will read your mail piece.

Distinct, positive images paired with a you-benefit oriented, attention grabbing headline will keep your prospect from putting your message aside. Your headline should communicate your message immediately and make your client want to read more.

Once your headline hooks your prospect, your body copy must keep them reading. A good way to do this is to have the copy focus on the prospect and not your company, product, or service. Unfold the story that you want to tell the prospect with you-benefit oriented, educational statements that tell the prospect why the offer is valuable to them, not what it is.

Finally, utilize a call-to-action that gives the prospect incentive to act now. Providing a free report, a free media kit, a monetary bonus, or a discount on a future service is a great way to entice your prospective clients to act on your marketing message.

In short,

4 Rules for Higher Response

  1. Be Distinctive
  2. Capture attention with a bold headline
  3. Keep them reading with your body copy
  4. Include a Call to Action

Have ideas or questions about how to use the 4 Rules for Higher Response Rates in your next direct mail or email marketing campaign? Contact Us, Request a Quote, or Request a Media Kit or call us at 800–648–3107.

Eric Weisgarber

Eric Weisgarber is the founder and President of Allegiant Marketing Group, Inc. His calling is helping business professionals grow their gross profits, net profits, and cash-flow through through marketing services, systems implementation and consulting. His business calling is aligned with his life\’s purpose – developing people and serving the community through discipleship.

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