Did you know that when it comes to sending standard letter-sized mail, size does NOT affect cost? As long as you stick within the max/min guidelines, it all costs the same. In other words, the standard postage rate for a 6 x 4.25” postcard is the exact same as it is for an 11.5 x 6.125” piece.
Why does this matter? You can fit a lot more information on an 11.5 x 6.125” than you can on a 6 x 4.25”. If more information and/or more graphics will entice a prospect to buy it’s typically worth the extra cost to print the piece – especially when the postal rate stays the same.
What is “standard mail’ anyway?
According to the USPS, “Standard Mail is mail matter not required to be mailed as First-Class Mail or Periodicals… In Standard Mail, there are prices for letters, flats/large envelopes, parcels, Marketing parcels and Parcel Select Lightweight parcels.”
Standard mail is “bulk mail” which means that it must meet a minimum quantity of 200 pieces or 50 pounds of mail. To qualify for standard mail, a piece must weigh less than 16 oz. There is no minimum weight.
Have a direct mail question you’d like to talk through with an expert? Fill out the form at the right to get in touch with an AMG representative today. We’ll be in touch soon.