Advertisements are placed directly on an individual computer by utilizing only that individual's home or business address.
geo-location. Instead, we use patent-pending technology that maps IP addresses to physical addresses.
We help you reach your intended online customer not only with complete precision but in a privacy-sensitive manner, by assigning a unique privacy ID.
The patent-pending process for Targeted Banner Ads combines more than 30 public data elements to hyper-accurately map an IP address to a home address. Target exactly who you want as many times as you want with surgical accuracy!
Targeted Banner Advertising is a great stand alone marketing strategy as well as the perfect add-on to Direct Mail. Your banner ad should match your Direct Mail piece for a double whammy of instant impressions!
The control group is the portion of the list that did not have IP addresses available. The Targets are Direct Mail recipients that also received Targeted Banner Ads. The increased response from Targeted Banner Ads was 108%! Direct Mail campaigns with Targeted Banner Ads are 6-60x more effective!
When blended with a Direct Mail campaign, you can expect to get a 50% append rate with a minimum mailing list of 10,000!