Mobile technology is changing the way we experience and interact with the world around us. It is changing the way we get directions, listen to music, keep in touch with friends and stay informed on the latest news. However, most importantly for businesses it is changing the way we shop and interact with brands.
Today, consumers expect mobile friendly brand interactions, and some exclusively use mobile devices to purchase products or services. Therefore, marketers must have a strategy to meet this shifting consumer demand. One way is to grab a prospects attention with a physical touch point (direct mail), and then immerse them in an interactive digital experience with Augmented Reality.
Check out our latest eGuide to learn:
- What is Augmented Reality (AR)?
- How Does AR Work?
- Why Add AR to Direct Mail?
- What is the Value of Using AR with Direct Mail?
- 4 Ways to Integrate AR into your Direct Mail
- And more…