The senior living marketplace is projected to grow rapidly as one of the largest generations in history, the baby boomers, reaches retirement. But this does not mean that senior living communities can rely on the “if you build it, they will come” philosophy.
Just as the market is growing, so is the competition. In order to maintain maximum occupancy and profitability, senior living facilities must stay in front of their target audience – both the seniors themselves and their adult children. Direct mail is a great way to do this.
Check out AMG’s latest Infographic 10 Proven Direct Mail Practices for Senior Living Communities for strategies to help senior and assisted living facilities increase lead generation, occupancy and community awareness.