Creating a persuasive direct mail piece is about understanding how your prospects think and crafting a message that entices them to take action. Sounds simple, right? It is… if you have the information to guide you through the process of getting your prospect to say yes. So, where do you get the information? Science!
Scientific research into human behavior is at the core of persuasive marketing. Robert Cialdini, author of Influence: The Psychology of Persuasion and Gil Boyne, master hypnotist and hypnotherapist spent years looking into how the mind works and the key elements that influence people’s thoughts and actions. These two experts have given us a road-map to reach the decision making process that is controlled by the subconscious mind.
The principles of psychology and hypnosis may seem like an unexpected source for direct mail advice; however, check out AMG’s latest Infographic: 12 Tips to Create Persuasive Direct Mail Pieces for a look at how these principles can help you create persuasive mail pieces that maximize your response rates.