Did you know that when it comes to sending standard letter-sized mail, size does NOT affect cost? As long as you stick within the max/min guidelines, it all costs the same. In other words, the standard postage rate for a 6 x 4.25" postcard is the exact same as it is for an 11.5 x 6.125" piece.

Why does this matter? You can fit a lot more information on an 11.5 x 6.125" than you can on a 6 x 4.25". If more information and/or more graphics will entice a prospect to buy it's typically worth the extra cost to print the piece – especially when the postal rate stays the same.

What is "standard mail' anyway?

According to the USPS, "Standard Mail is mail matter not required to be mailed as First-Class Mail or Periodicals… In Standard Mail, there are prices for letters, flats/large envelopes, parcels, Marketing parcels and Parcel Select Lightweight parcels."

Standard mail is "bulk mail" which means that it must meet a minimum quantity of 200 pieces or 50 pounds of mail. To qualify for standard mail, a piece must weigh less than 16 oz. There is no minimum weight.

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