Take Advantage of Letter Rate Postage Savings

As they say, “A penny saved is a penny earned.”

Because the postage rate for a flat is considerably higher than that of a letter, taking size and postal regulations into account before you design a folded self mailer can save not just one penny… but many.

What’s a folded self-mailer? By definition it is a mailpiece “formed of two or more panels created when a single or multiple unbound sheets of paper are folded together and sealed.”

Per USPS Regulations, to be eligible for mailing at the letter rate as of January 5, 2013 a folded self-mailer must be:

  • A minimum of 3.5 inches high x 5 inches long
  • A maximum of 6 inches high x 10.5 inches long
  • Rectangular (must meet proper spec ratio of length divided by height)
    • Minimum spec ratio of 1.3
    • Maximum spec ratio of 2.5

Thickness and weight also matters, but that depends more on the stock you choose than it does on design, so we will save that for another day.

The Bottom Line? If you are producing a folded self-mailer and plan your crop lines and folds strategically, you can take advantage of letter rate postage.

A quick trim will take an 11 x 17” sheet down to 10.5 x 17”. The right fold will take it down to 10-1/2” x 5.66.” If you forget the trim, or do an uneven fold that brings the height dimension up your piece will go as a flat.

For more detailed information on this topic, or additional information on how to get your mail out as cost effectively and quickly as possible give us a call at 800-648-3107 or fill out the form on the right and we will be in touch.

Eric Weisgarber

Eric Weisgarber is the founder and President of Allegiant Marketing Group, Inc. His calling is helping business professionals grow their gross profits, net profits, and cash-flow through through marketing services, systems implementation and consulting. His business calling is aligned with his life\’s purpose – developing people and serving the community through discipleship.

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