To Save on Postage Costs; Tab at the Top

todaystipThese days everyone wants to do things faster and more economically. The United States Postal Service is no exception.  As a result, mail that can be processed on their automated equipment is less expensive to send than mail that, due to size, shape, weight or format, needs to be handled manually.

To Save on Postage Costs Tab at the Top

To comply with new USPS regulations be sure to design self-mailers so that the opening is at the topPrior to recent changes in mailing regulations, the number of tabs or glue spots needed to seal a mailpiece was dependent on whether the opening was at the bottom or the top.  If the opening was at the top you needed one tab. If the opening was at the bottom, you needed two. Now, with the new regulations in place, no self-mailer can be processed on automated equipment unless the opening is at the top.

The result, there is no longer a workaround for a piece that was designed incorrectly… no amount of tabs or glue spots will make it eligible for automated pricing.  To save costs on postage by leveraging the automated rate, a piece needs to be designed correctly from the very beginning. .

Eric Weisgarber

Eric Weisgarber is the founder and President of Allegiant Marketing Group, Inc. His calling is helping business professionals grow their gross profits, net profits, and cash-flow through through marketing services, systems implementation and consulting. His business calling is aligned with his life\’s purpose – developing people and serving the community through discipleship.

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