According the US Postal Service, direct mail touches people every day. In fact, 98% of consumers bring in their mail the day it’s delivered, and 77% sort through it immediately.
In a world that is going more and more digital, direct mail is one of the last marketing vehicles that your target audience gets to touch, feel, and pin up on their fridge to remind them to call.
Highly targeted postcards work particularly well because of the ability to present a short message mixed with relevant images and a call to action.
It’s no wonder then that many of our home service provider clients tell us that they generate between 80% and 100% of all new business annually through our direct mail programs and that our “event-specific” mail sent on behalf of contractors following a storm repeatedly garners 3-10% response rates.