Boost Your Sales with GeoFencing

With consumers living on their mobile device, the smartphone is truly the most powerful medium that's so close to the point of purchase it can literally steer traffic and drive sales for your business.


GeoFencing and GeoRetargeting are the most widely used tactics in Location based advertising(LBA), a new form of advertising that integrates mobile advertising with location-based services.

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Geofencing Success Stories

GeoFencing
  • A fast-casual restaurant used GeoFencing to send ads out within a 5 mile radius of then restaurant during peak lunch hours. People who were browsing the internet via cell phone or tablet, at home or anywhere else within the 5 mile "fence," saw these ads directly on their mobile device!

  • Later that week, the same restaurant used GeoRetargeting to send ads to people who had previously been at the restaurant, regardless of where they currently were located!

  • An auto dealership used GeoFencing to send ads to customers browsing on their cell phones while shopping at a different dealership!

  • The same auto dealership sent ads to customers that had visited their location within the past few weeks so that they could remind customers who were still looking at cars to come back!

Why Choose AMG for your Location Based Advertising?

1

Engagement

GeoFencing is based on where a customer is in real time! Virtual "fences" are drawn around a predetermined location or business. Call to action ads are served to a consumer's mobile device if they are within the radial fence.

2

Distribution & Timing

Because we use GPS coordinates, we get the most precise location data--ensuring pinpoint accuracy of ads--whereas other providers use less accurate data from cell towers or WiFi signals.

3

Conversion

You will get the highest conversion rate because AMG applies superior persuasion practices to make the most impact

What’s Included?

Campaign Customization

GeoFenced/GeoRetargeting Impressions with GPS Pinpoint Accuracy

Performance Reporting

Real Time Optimization

A/B Ad Creative Testing

Mobile Web Ad Placement

FAQs


Maybe we can answer some questions for you.

Location-based mobile advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint a consumer location and provide a location-specific advertisement on their mobile devices. GeoFencing and GeoRetargeting are the most widely used LBA tactics.

We serve ads to both smartphones and tablets.

We can do as small as 100 meters (about 300 feet) and there is no maximum, we can target a whole DMA, state or country. The radius that performs the best (highest CTR) is 1 to 2 miles around a location(s).

We support rich media which includes in ad video. We support most types of HTML5 script tags.

Each GeoFence (address, park, venue, etc.) provides a specific latitude/longitude. Consumers that share their GPS data through location-aware mobile apps or sites can be pinpointed through the orbiting Global Positioning System satellite network. Each impression comes with multiple data points, but we only buy impressions with latitude/longitude data that matches our GeoFence.

Since we depend on display advertising vs. text messages or push notifications , there's no need for consumers to opt-in. We don't get access to any personal, identifiable information through the ad call--we only focus on location and the context of the place of the consumer. Consumers agree to share their location data in the device as well as in the terms of service of the apps that they download.

If a device's location is not shared (turned off), we cannot capture or serve ads to it.

AMG supports all IAB standards, including static, dynamic banners, rich media, and video. We have the most scale with 320 x 50 banner sizes.

GeoFencing eGuide

Take The Next Step

Learn more about GeoFencing with AMG by downloading our eGuide.

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Facebook Advertising

GeoFencing White Paper

Want a quick overview of GeoFencing and GeoRetargeting? Download our White Paper PDF.

View PDF

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Ready to Take the Next Step?

Give us a call, send us an email, or fill out the form below and we will get back to you upon receipt.

1-800-648-3107

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