GeoFencing is based on where a customer is in real time! Virtual "fences" are drawn around a predetermined location or business. Call to action ads are served to a consumer's mobile device if they are within the radial fence.
Because we use GPS coordinates, we get the most precise location data--ensuring pinpoint accuracy of ads--whereas other providers use less accurate data from cell towers or WiFi signals.
You will get the highest conversion rate because AMG applies superior persuasion practices to make the most impact
Maybe we can answer some questions for you.
Location-based mobile advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint a consumer location and provide a location-specific advertisement on their mobile devices. GeoFencing and GeoRetargeting are the most widely used LBA tactics.
We serve ads to both smartphones and tablets.
We can do as small as 100 meters (about 300 feet) and there is no maximum, we can target a whole DMA, state or country. The radius that performs the best (highest CTR) is 1 to 2 miles around a location(s).
We support rich media which includes in ad video. We support most types of HTML5 script tags.
Each GeoFence (address, park, venue, etc.) provides a specific latitude/longitude. Consumers that share their GPS data through location-aware mobile apps or sites can be pinpointed through the orbiting Global Positioning System satellite network. Each impression comes with multiple data points, but we only buy impressions with latitude/longitude data that matches our GeoFence.
Since we depend on display advertising vs. text messages or push notifications , there's no need for consumers to opt-in. We don't get access to any personal, identifiable information through the ad call--we only focus on location and the context of the place of the consumer. Consumers agree to share their location data in the device as well as in the terms of service of the apps that they download.
If a device's location is not shared (turned off), we cannot capture or serve ads to it.
AMG supports all IAB standards, including static, dynamic banners, rich media, and video. We have the most scale with 320 x 50 banner sizes.